From Nov. 7 to Nov. 27, the fashionable Piazza Gae Aulenti is transformed into the Swiss Winter Village with a Neveplast ski slope that allows people to experience the thrill of skiing and snowtubing, even in the city without snow.
The installation designed by Switzerland Tourism, offers a taste of the winter season with iglu and chalets and completely free equipment rental (skis, boots and poles)
Ski lessons are given by instructors from the prestigious GR Ski Academy, founded by Giorgio Rocca. And it is already sold out. More than 800 school children have booked themselves for a lesson on the slope in the middle of skyscrapers.
Sponsored by the City of Milan, the initiative, aims to create a symbolic bridge to the 2026 Olympics.
Niccolò Bertocchi CEO Neveplast
“We immediately welcomed with great enthusiasm Svizzera Turismo’s proposal to create a winter village in one of Milan’s symbolic squares.a
With Svizzera Turismo we share the mission of spreading the culture of skiing and snow starting from the cities. Soon there are the Winter Olympic Games and we cannot arrive unprepared for the 5-ring event that will change the face of our country. We at Neveplast are ready to make our contribution to promoting the culture of winter sports, also from an Olympic perspective, by bringing snow to city centers with the goal that more and more people, starting with the younger generations, will approach the practice and knowledge of these wonderful disciplines.”
The schedule of ski lessons includes daily sessions and also night sessions thanks to the ‘excellent lighting system with which the slope is equipped. In the morning the sessions are reserved for school groups, and in the afternoon, until 9 p.m., for Amateur Sports Associations of the City of Milan and individual guests (adults and children) who want to try skiing for the first time or want to improve their technique with tips from professionals. To try the slope, it is mandatory to register at http://www.svizzera.it/swisswintervillage
Christina Glaeser director of Switzerland Tourism.
“We are bringing skiing to the city to let Milanese children test a fun and educational activity that requires agility and coordination. Even the most sedentary audience is welcome in our village,” she continues. In fact, the goal is to promote not only mountain destinations but also cities, easily reached from Milan by train, which well represent the many facets of Swiss tourism.”
To inaugurate the slope Michelle Hunziker, testimonial of Svizzera Turismo.